DoItWrite · Media · Retail · CPG · SaaS · Agency

Past projects

Brands, campaigns, and editorial programs from across Lauren's career. Jump to a client below, and select any sample to see it full size.

01 / Media · Editorial

Competitor Group

Triathlete Magazine, Competitor Magazine, and the Rock 'n' Roll Marathon series.

Triathlete Magazine: I Am a Triathlete Columnist

2 samples

Each month, Lauren interviewed a person of interest, celebrity, or politician who was also a triathlete.

Competitor Group: Triathlete Magazine: I Am a Triathlete Columnist, sample 1

Competitor Group: Triathlete Magazine: I Am a Triathlete Columnist, sample 2

Competitor Magazine: Regional Editor

5 pages

Each month, Lauren crafted regional content for athletes who swim, bike or run that focused on nutrition, exercise, recovery and physiology.

Competitor Group: Competitor Magazine: Regional Editor, page 1

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Triathlete Magazine: Travel Columnist

2 samples

Each month, Lauren chose a destination within the USA that's perfect for tri-travel, with a focus on locales that offer the perfect environment for swimming, biking or running.

Competitor Group: Triathlete Magazine: Travel Columnist, sample 1

Competitor Group: Triathlete Magazine: Travel Columnist, sample 2

02 / Retail · Omni-channel

Road Runner Sports

RRS: VIP Plus Membership Kit

2 samples

Worked with a tight team to concept a new Loyalty Program. This was the final concept that was accepted and approved.

Road Runner Sports: RRS: VIP Plus Membership Kit, sample 1

Road Runner Sports: RRS: VIP Plus Membership Kit, sample 2

Road Runner: Omni-Channel Marketing Sale Campaign

2 samples

Annual shoe campaign. Integrated marketing/omni-channel. Yielded $5M in revenue.

Road Runner Sports: Road Runner: Omni-Channel Marketing Sale Campaign, sample 1

Road Runner Sports: Road Runner: Omni-Channel Marketing Sale Campaign, sample 2

R-Gear Brand Packaging

2 samples

Concepted all messaging and brand pillars for Road Runner Sports' proprietary clothing and accessory brand.

Custom Hangtag Sample, R-Gear

1 sample

Custom copy created for each collection and item within the R-Gear private brand. Helped establish voice/tone and style for the packaging, content, and tags while working alongside the Merchandising Dept.

Road Runner Sports: Custom Hangtag Sample, R-Gear, sample 1

03 / CPG · Private brand launch

PETCO

You & Me Brand, PETCO Private Brand Launch

1 sample

Consumer Packaged Goods Branding, Voice and Tone.

IMAGITARIUM branded packaging

1 sample

Working alongside the Communications Team, Lauren created a voice and tone for this all-new private brand that replaced all Petco-branded aquatic and reptile products.

PETCO: IMAGITARIUM branded packaging, sample 1

04 / UX agency

Digital Telepathy

Case Study, Bulletproof

14 pages

An extensive look at how DT helped one brand address a growing audience with varied needs using Card Sorting and Persona development.

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Case Study, Adventure.com

20 pages

Wrote and helped craft an in-depth exposé on Adventure.com's creation. This case study tells how DT created the branding and ethos and site experience for Adventure.com, a unique travel agency.