DoItWrite · Selected work
Featured Projects:
Current Work
18 years of turning world-class research, global brands, and bold ideas into content that earns attention and drives results.
Sony Group × Sony Pictures Imageworks × Sony Pictures
Enterprise storytelling across a global conglomerate
Over two years, Lauren wrote feature editorials for Sony Group that spanned the full breadth of the company, from blockbuster entertainment to frontier research.
Across every assignment, the challenge was the same: honor the depth and rigor of the work while making it compelling to read. The result is a body of content that moves easily between pop culture and peer-reviewed research, grounded in strong reporting, careful interviewing, and clear storytelling.
- RoleFeature writer, interviewer, editorial lead
- ScopeLong-form features, video interview series, executive and researcher profiles, conference coverage
- PartnerVideo production with 5 North Studios
From Spider-Verse to KPop Demon Hunters
Lauren interviewed the creative team behind KPop Demon Hunters at Sony Pictures Imageworks and Sony Pictures, then developed a written feature and a series of video interviews that took readers inside the making of the film. The assignment meant translating highly technical animation and production craft into a story that landed with a broad audience.
Watch the interview
The people driving Sony's innovation
Profiles + interviews
Sony Music is helping artists grow through gaming
An in-depth feature with Brad Spahr, a Sony Distinguished Engineer, on building at the speed of music. Lauren ran the interview and coordinated the accompanying photo shoot to bring the story to life.
Read the interview →
Inside the Sony Women in Technology Award with Nature
A conversation with Dr. Amanda Randles, the award recipient who returned as a judge, spotlighting her career, her contributions, and her advice for the next generation of women in technology.
Read the interview →Research on the world stage
Sony Technology · Conference coverage
NeurIPS 2025 Review: research highlights from Sony Group
A technical deep dive across the Main, Datasets and Benchmarks, and Creative AI tracks, written for readers at every level of expertise.
Dive into the research →
From sensing to creation: Sony's research at ICCV 2025
How Sony's computer vision research connects the physical and imaginative worlds of AI, from more accurate sensing to creative tools.
Dive into the research →Dec 2 to 7, 2025 · San DiegoNeurIPS
2025
Sony at NeurIPS 2025
Lauren built the home base for Sony's technical program: posters, workshops, booth demos, and the event report, all in one place.
Visit the hub →
Sony AI
Making frontier AI research accessible
Lauren leads content and social media strategy for Sony AI, translating world-class research into stories that reach both technical and general audiences.
The centerpiece was the launch of Project Ace, Sony AI's autonomous table tennis robot, published on the cover of Nature in 2026. She owned content and social strategy end to end. Ace went on to beat seven ranked professionals, and the launch drove the highest-traffic month in the program's history.
- RoleContent and social media strategy lead
- ChannelsBlog, LinkedIn, Instagram, X, YouTube
- CoverageNeurIPS, CVPR, ICASSP, ICLR, FAccT
What Lauren owns
The full content systemLaunches
Multi-platform launch copy, a PR and social recap deck, tracked-changes blog editing, a dedicated YouTube channel rollout, and a short-film social asset for Project Ace.
Editorial cadence
Monthly analytics reports as branded decks, a "Month in Review" blog and social series, and evergreen social trackers from the field's top conferences.
Technical deep dives
Blogs that unpack peer-reviewed research into clear, engaging narratives, written with researchers so every claim stays accurate and defensible.
Owlchemy Labs, a Google-owned VR studio
Content, web, and search strategy for VR for everyone
Lauren provides end-to-end content, web, and editorial strategy for Owlchemy Labs, the studio behind Job Simulator and Cosmonious High, translating its playful, accessibility-first approach to VR into polished, publication-ready work.
That includes website development for Dimensional Double Shift, plus AEO and GEO strategy and implementation so the studio's games show up clearly in AI-driven search.
- RoleContent, web, and search strategist; website developer
- ScopeWebsite design and development, site strategy, SEO, AEO and GEO, blog migration, case studies, white papers, brand assets
- OutputRigorous, well-sourced content that looks and sounds like Owlchemy
Dimensional Double Shift: site design, strategy + development
dimensionaldoubleshift.com
Lauren created the current design and strategy for dimensionaldoubleshift.com, the home of Owlchemy's hand-tracked, cooperative multiplayer game.
From page structure and copy to the build itself, the site is made to do one job well: help players understand the game fast and get to the store. She also handles its AEO and GEO work, so answer engines and AI search describe the game the way the studio would.
Visit the sitePublished case studies + white papers
From interviews to designed, branded PDFs
Building XR for everyone, one update at a time
Lauren's accessibility case study on Dimensional Double Shift, built from primary sources and the team's own voices to document how Owlchemy builds "VR for Everyone."
The 5 failures that led Owlchemy Labs to Dimensional Double Shift
Her case study on how abandoned ideas and canceled projects paved the way for the studio's social VR game.
Hands In: rethinking interaction design through hand tracking
Her white paper on how removing controllers changed interaction design, accessibility, and immersion in VR.
How Lauren helps
Six workstreamsWeb + content strategy
Information architecture, page strategy, and headline and body copy, including a full blog migration to Squarespace that mapped five years of posts, URL structure, and redirects so nothing broke in the move.
Website development
Design, strategy, and build for dimensionaldoubleshift.com, shaped around how players discover, understand, and buy the game.
SEO + site health
Clean URL conventions, redirect strategy that preserves link equity, structured metadata, and consistent, discoverable naming across pages and assets.
AEO + GEO
Answer engine and generative engine optimization, from strategy through implementation: structured data, answer-ready content, and tracking for AI-driven search.
Case studies + white papers
From raw interviews, internal briefs, and source research all the way to a fully sourced, print-ready, branded PDF.
Brand-consistent production
Every deliverable is built to the studio's typography, color system, and tone, from resource pages and FAQs to team assets.
Past projects
Media · Retail · CPG · SaaS · Agency
Before deep tech, Lauren built brands, campaigns, and editorial programs across media, retail, consumer packaged goods, SaaS, and agency life. Pick a logo to see the work.
See the full past projects library
Every sample from Competitor Group, Road Runner Sports, PETCO, Digital Telepathy, LeaseLabs, Leadfeeder, NatureSweet, and NowVertical Group.
What they say
"Lauren is a fantastic writer. I can't say enough about her. She's talented. She's quick. She's dedicated. She's adaptable. And to top it all off, she's funny."
Steve LemigCMO, Road Runner Sports
"Lauren is a real professional who listens to her clients and researches her projects so her input is always strategic and insightful. She quickly learned the business needs, established great relationships with her peers and got things done at Petco."
Lorena RiosCreative Services Manager, PETCO Animal Supplies, Inc
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